Great storytelling and beautiful cinematography are two things I just haven’t come to expect from big industry these days, but I’ve just about fallen off the couch the last few nights when this GE commercial and this CSX commercial have come on. The incredibly personal stories really bring a sense of pride to each of these films, yes I called them “films” because they’re not your average commercial from my perspective. I love the masterful cinematography and shot composition, superb editing, and storytelling that captures the American Spirit.
I’m proud to be apart of an era where even “big industry” commercials are made well. So to GE and CSX… keep telling real stories of real people. That is so much more important, so much more motivating, so much more effective than selling us “a product” and as a result, those very same stories end up selling your products after all – funny how that works.
GE even took it one step further doing a full series of these great little shorts – check em out, they’re rad!Posted // in // Inspiration // No Comments